I Love My Nighty is 2 years old on February 14, Valentine’s Day! (naturally) To celebrate, we’re sharing the dramatic love story of how it all began, on a cold winter night in New England.
Nighty Night: An Interactive Romance Novel
The frigid wind howls and nearly blows Diana over as she dives for the front door. (slips on stairs)
The keys fumble in her ice cold hands as she unlocks the door and bursts into the warmth of home sweet home. Her always attentive husband, Antonio, greets her with a tender kiss and helps her out of her coat. (thinking of taking off more than her coat)
“You look positively frozen, my love.”
“To the bone,” she chatters. “All I wanna do right now is climb into my comfy clothes and defrost by the fire.”
“Splendid idea, darling! You go change, and I’ll pour the wine.” (opens bottle of 2018 French L’Anglore Prima biodynamic red from Tavel, Rhone)
Diana dashes to the bedroom, opens the dresser drawer, pulls out her favorite grey sweats and settles into the comfort zone. She takes a quick glance in the mirror to see if the color has come back to her cheeks… but what she sees isn’t what she expected. (she hates it)
It suddenly dawns on Diana that she’s sunk to a very low place. The feared…Frump Slump!
“How can this be the only thing I own that’s warm & cozy?" she shrieks at her shabby reflection. Disgraced with her disheveled look she knows she has to save herself. (action plan forms)
She sprints to her phone to look online for something more stylish. The image of a lovely, long gown formulates in her mind, and she types in the key words to find it: warm winter nightgown. (what comes to your mind?)
Excited to see this vision appear in the search results, she's dismayed when all that comes up are nighties fit for a granny or a lumberJill.
“This won’t do! I wanna look hot when it’s cold”, she fires back at Google. It was the fashion emergency of her nightmares.
She quickly dials her best friend, Sandra, for advice.
“Hey hotstuff, what’s shakin’?”
“Hotstuff... far from it!” Diana confesses. “I have a question for you. What are you wearing right now?” (what's your guess?)
“Ha! Don’t ask. Some ratty oversized t-shirt from work, my grandmother's old cardigan and flannel pj pants with a snowman pattern. Not exactly my best look.” (she just realizes)
“Uhh…so it’s not just me!" (no one wants to be alone in the frump slump)
"Sandra… I simply can’t face another evening looking like I’ve given up on myself. Why is it that the only thing that feels comfortable has to be so unsightly. It’s not even about how I look. I don’t feel my best when I'm in crummy clothes."
Sandra pauses as this sinks in.
“You got me thinking. I just spent all day taking care of myself. I went to the gym, had a smoothie and salad for lunch. Got my hair and nails done, and then what? Came home and put on mismatched mishmash? These actually look like kid’s clothes. Why the hell do I do that?” (yes, why?)
“If someone knocked on my door right now, I would run and hide. I would be so embarrassed to be seen like this,” Diana laments.
“I have literally done that!" (have YOU done this?)
“Oh, Sandra, we’re not alone thinking this, are we?”
“No way. I think we as women have just lost our way. Settled into something without even really noticing it was happening," Sandra muses.
"Why are we dressing like this behind closed doors? I’m a successful woman and it’s time I start dressing like it!” (aka wear what you love)
“There’s gotta be something I can do. I can’t find what I’m looking for and I have a vision of the perfect cozy and chic nightgown. I just want to run to the sewing machine and stitch it up right now.” (lacks sewing skills though)
“Do you actually know how to sew?”
”Sure, I had home ec in 8th grade!”
“Well, if anyone can do this, it’s you. You gotta go for it!” Sandra encourages her.
“You’re the best. Thanks, doll!”
“Nighty Night, my friend!” (creative juices flow, not aware yet that this seed of an idea will define her future)
Diana sits back as these thoughts stew in her juices. This is definitely not a problem only she has. She knew there are lots of women who put time, effort and money into her appearance and don’t want to diminish those efforts even if just hanging out at home. (#konmari)
And not just at home either. What about glamping getaways? Slopeside ski holidays? Exotic excursions? Or getting groovy on girls wine weekends!
Dressing in something that brings both the bliss and glam at bedtime would help women relax and prepare for her beauty sleep. (getting restorative sleep nightly is vital for your health and well-being)
It was then that she knew it was up to her to "Take Back The Nighty" for all women who can’t face another evening in unflattering night fashion.
“Diana! You ok in there? This fire is roaring!” Antonio coos. (remember Antonio?)
She hurries out to tell him the good news.
“Guess what, sweetie, I’m gonna Take back the Nighty!”
“Oh yeah? How?” he probes, as he hands her a crystal goblet of the out-of-this-world wine he’d uncorked.
"Well, I’ll talk to women from all walks of life and learn what she wants, so there’s something for everybody. Making them sustainably and in the USA is a priority of course. I’ll search for the softest fabric on Earth. Luxuriously soft against your skin and gentle on the planet, too. I’ll have lots of fun events so women can try on what they like. It’ll be so fun, like pajama parties!”
“Darling, you’re gorgeous in anything you wear, but I know I’ll enjoy seeing you in nightgowns more often. Why haven’t you been wearing them lately?”
"It's too damn cold! They only make pretty nightgowns for summer and with all this cold weather, my beautiful night delights stay buried in my seasonal storage."
“Summer! Seems so far away. I sure do miss that tiny, pink gown you tease me with,” he purrs.
“I’ll make something even better. You just watch!”
“You’re brilliant, sweetheart. A toast to you!” (clink)
“To Nighty nights, my love. May every evening be elegant!”
(kiss and ... !)
Our Story Continues...
That was 5 years ago! Took all that time to sew those first samples, get the guts to try this, learn about business, find the perfect fabric (our beloved TENCEL™), and launch.
2 years and 1 pandemic later, we're growing & thriving (and still learning as we go!) Thank you so much for your love and support. We need each other, so let's grow this together.
Dream BIG everyone!
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